Seth Godin once said something so cogently and eloquently that I immediately paused the interview and jotted it down.
If you know that tomorrow, you have to say something about something you noticed, something that might help someone else, an opinion you had that might stand the test of time, you will form those opinions. You will notice those things. You will invent that idea. If day after day, week after week, you leave this trail behind of thoughtful examination of your world, you can’t help but get better at what you seek to do. And if, as a byproduct, other people read it and trust you more, that’s the jackpot.
He was talking about why he posted every day, without fail, on his personal blog. He called it one of his top five career decisions to date. Seth’s posts are short and pithy. His post on the day of this writing was short enough to fit into a single Tweet. For him, it was never about garnering a million page views a day. It was always about sharpening his proverbial ax.
He went on to say:
My goal is not to have more readers. My goal is not to sell more books. My goal is to be trusted in the way that I can make the change that I seek to have happen in the world.
For so much of my life, I did things because they aligned well with one of my goals at the time. The problem with these goals was that they were narrow. Either something fell into the career-goal bucket, or it fell into the personal-enjoyment bucket. It was easy to have my endeavours so neatly partitioned, but it was also deeply dissatisfying. To accomplish something meant to do so at the expense of something else.
Seth’s view on the satisfaction from this one thing – blogging – was the inspiration for much of my writing on The Inclined Mind. He reminded me that benefits of these trails of thoughtful examination are manifold. Not only does it sharpen my ability to observe, select, and express, it might also be helpful to someone else someday.
If you’re curious, the excerpts were taken from Seth’s interview with Marie Forleo.